Eight premium foil finishes enhance branded packaging with sharp metallic detail and luxury presentation
Choose from a wide range of custom packaging styles and structural packaging formats
In-house specialists with over 20 years of experience, to support your packaging artwork, foil positioning, and production-ready file setup
Enhance your brand presentation with our custom foil packaging, combining premium packaging production with professionally applied metallic foil finishes. Whether you're producing luxury retail packaging, branded eCommerce boxes, or promotional product packaging, our foil printing process adds reflective metallic detail to logos, typography, and key design elements to create a more distinctive and premium customer experience.
Using professional print equipment and carefully selected packaging stocks, we apply metallic foils designed to strengthen shelf presence, enhance contrast, and elevate premium brand presentation across a wide range of packaging formats. From refined rose gold detailing through to bold copper and holographic finishes, every packaging order is individually checked by our quality assurance team before dispatch to ensure consistency and foil accuracy throughout the production run.
Our foil range includes classic gold and silver finishes alongside holographic and coloured metallic foils, giving brands greater creative flexibility across luxury retail packaging, branded eCommerce packaging, promotional packaging, and custom product boxes. We also work carefully to ensure foil placement aligns accurately across supplied packaging artwork, helping logos, typography, borders, and key branded elements reproduce cleanly across folds, panels, and structural layouts.
Professional Foil Packaging Printing for Premium Brands
Creating premium foil packaging requires more than simply applying metallic finishes to printed boxes. Accurate artwork preparation, controlled foil registration, and carefully selected packaging materials all contribute to achieving clean, consistent results throughout production. Our Yorkshire-based team works with brands, retailers, independent businesses, and creative agencies to produce professionally finished packaging for retail, eCommerce, gifting, and promotional applications.
Every packaging project comes with different branding, structural, and production requirements, which is why we provide support throughout the process, from packaging artwork setup and foil placement through to proofing and final print inspection. Whether you're launching a new product range, refining existing branded packaging, or producing limited-edition packaging for a campaign or event, each order is individually checked and professionally finished before dispatch.
Posted in as little as 5 working days from proof approval.
We're here to help with your order every step of the way.
We only use the best quality materials for great results.
We offer unmatched customisation options.
Recent Foil Packaging Projects
Explore a selection of recent foil packaging projects produced by our team across a range of packaging styles, from bold luxury packaging with large foil coverage through to more refined designs where metallic detail is applied selectively for contrast and definition.
Packaging structure, material choice, and branding all influence how metallic foil performs within the final design. The addition of foil introduces another visual layer, helping logos, typography, patterns, and key branded elements stand out more clearly across retail and eCommerce packaging applications.
These packaging projects demonstrate different approaches to foil application, whether used to create strong shelf impact, reinforce premium brand positioning, or add subtle metallic detailing across product boxes, sleeves, presentation packaging, and promotional packaging formats. Some designs use larger foil areas to maximise reflectivity and visual impact, while others apply foil more selectively to maintain cleaner layouts and balanced presentation.
Every project has been produced in-house using carefully selected packaging stocks and professionally applied foil finishes, helping ensure clean foil detail, consistent adhesion, and reliable production quality across different packaging structures and materials.
This gallery provides a practical reference point, helping you see how different foil colours, packaging materials, and branding approaches translate into finished custom foil packaging.
Durable Paper Stock For Product Packaging
All of our custom foil packaging is produced on 400mic Folding Box Board (255gsm), selected for its smooth coated surface, structural strength, and reliable foil application.
It provides a controlled surface that helps maintain accurate foil registration and clean edge definition throughout production. This makes it well suited to branded packaging, retail packaging, presentation boxes, subscription packaging, and promotional product packaging where both appearance and structural reliability are important.
Best for: Luxury retail packaging, cosmetic packaging, branded product boxes, subscription packaging, and promotional packaging
Expert insight: Smooth coated surfaces help maintain sharper foil detail across folds, edges, and structural packaging layouts.
Choosing the Right Foil for Your Packaging
With multiple foil colours and packaging types available, choosing the right combination depends on how they interact in practice. Based on how we see them perform in production, the guide below outlines how different approaches translate into the finished packaging.
Branding Aproach
Recommended Packagin Type
Popular Foil Directions
Visual Effect
Minimal and modern branding
Sleeve Boxes, Drawer Boxes
Silver, Blue
Cleaner metallic contrast helps logos and typography remain visually sharp
Luxury retail presentation
Box With Lid, Drawer Boxes
Gold, Rose Gold
Warmer metallic finishes create a more refined and premium appearance
Natural and botanical branding
Pouches, Pillow Boxes
Green, Copper Bronze
Metallic detail adds richness while maintaining softer natural colour palettes
Bold campaign and promotional packaging
Hang Boxes, Window Boxes
Red, Holographic
Strong reflectivity helps promotional messaging and branded elements attract attention quickly
Premium gifting and subscription packaging
Presentation Boxes, Drawer Boxes
Gold, Copper Bronze
Metallic finishes enhance presentation and create a stronger unboxing experience
Contemporary structured branding
Playing Card Boxes, Sleeve Boxes
Silver, Blue
Controlled reflectivity supports cleaner layouts and sharper graphical spacing
Artisan and heritage-inspired packaging
Hexagonal Boxes, Pillow Boxes
Copper Bronze, Gold
Richer metallic tones introduce warmth and depth across textured packaging designs
High-impact retail presentation
Triangular Boxes, Hang Boxes
Holographic, Red
Changing reflection and bold metallic contrast increase shelf visibility and product presence
Beauty and wellness branding
Box With Lid, Pouches
Rose Gold, Silver
Softer metallic finishes maintain balance across lighter packaging layouts
Limited-edition and campaign packaging
Window Boxes, Playing Card Boxes
Holographic, Gold
Reflective foil creates stronger focal detail and more distinctive presentation
Our core packaging range includes some of the most widely used packaging structures across retail, eCommerce, gifting, and promotional applications. These formats balance practicality, presentation, and production flexibility across a wide range of branded packaging projects.
Custom Box Packaging
A versatile packaging format suitable for retail products, eCommerce fulfilment, subscription packaging, and branded product presentation. Its adaptable structure makes it suitable for a wide variety of packaging applications and product types.
Custom Tray Packaging
An open-top packaging format that improves product visibility while maintaining a cleaner retail finish. Commonly used for cosmetics, confectionery, retail displays, and presentation-focused packaging.
Custom Box With Lid Packaging
A rigid two-piece packaging style suited to elevated unboxing experiences and higher-end retail presentation. Often used for gifting, cosmetics, jewellery, and higher-end retail packaging.
Custom Hang Box Packaging
Retail-ready packaging complete with integrated hanging functionality for display environments. Well suited to smaller retail products, accessories, electronics, and impulse-purchase packaging.
Custom Window Box Packaging
Packaging featuring a transparent display window that allows products to remain visible before opening. Frequently used where product visibility forms an important part of the buying experience.
Custom Drawer Box Packaging
A sliding drawer-style packaging format that creates a more interactive and premium unboxing experience. Popular for luxury products, subscription packaging, promotional kits, and presentation packaging.
Advanced Packaging Formats
These packaging structures offer more distinctive presentation styles for brands looking to create stronger visual differentiation, improve customer interaction, or introduce more unique structural packaging designs.
Custom Pouch Packaging
A lightweight and space-efficient packaging format well suited to smaller products, samples, promotional items, and compact retail presentation.
Custom Pillow Packaging
A curved packaging structure that creates softer presentation and more distinctive shelf presence. Often used for gifting, promotional packaging, and lightweight retail products.
Custom Sleeve Packaging
A sleeve-style packaging format that slides over an inner tray or box, adding additional branding space and a more refined finish. Frequently used for electronics, books, gifting, and premium retail packaging.
Signature Packaging Formats
Our more distinctive packaging structures are designed for brands looking to create stronger visual identity and more memorable presentations. These packaging styles help products stand out both on the shelf and throughout the customer unboxing experience.
Custom Triangular Packaging
A geometric three-sided packaging format that creates stronger shelf visibility and more unconventional retail presentation.
Custom Hexagonal Packaging
A six-sided packaging structure that introduces a more premium and visually distinctive appearance. Often used for artisan products, cosmetics, gifting, and boutique retail packaging.
Playing Card Boxes
A compact tuck-style packaging format used for card games, collectibles, promotional decks, and entertainment-related products requiring durable branded packaging.
Printed Folders
Presentation-focused packaging suited to documents, marketing materials, welcome packs, and branded business communications requiring a more professional finish.
What Makes Our Foil Packaging Different
Foil printing is a specialist process, and the final result depends heavily on how each element - foil application, and design - is handled.
At The Foil Printing Co, all our energy goes into foil printing rather than general printing. This specialisation allows us to offer a wider range of options than most, but more importantly, to guide each project based on what will actually produce the best result.
From size and shape through to foil coverage and finishing, every part of our process can be tailored to your vision - not just for flexibility, but to ensure the finished packaging looks and performs exactly as intended.
In short, our foil printing process gives you more flexibility than standard online printers, and we can’t wait for you to see what we can do!
Sizes & Custom Shapes
We offer a range of standard packaging sizes, as well as custom sizing that might not fit conventional formats. For our distinctive packaging projects, we use die-cutting to enable fully bespoke shapes.
In practice, these custom shapes actually shape part of the branding - whether it’s to create something more memorable, or to reinforce a visual identity beyond print alone.
Exterior Foil Application for Custom Packaging
Metallic foil is applied across the exterior panels of the packaging, helping logos, typography, borders, and branded design elements stand out more clearly within the finished presentation. This allows foil to remain highly visible throughout retail display, shipping, and the customer unboxing experience.
Foil can be used selectively for cleaner, more understated branding, or applied more boldly to create stronger visual contrast and shelf impact across the outer packaging design. The choice of foil finish can also significantly influence how the finished packaging is perceived, from refined gold and rose gold presentation through to more vibrant holographic or coloured metallic effects.
Striking the right balance between foil coverage, spacing, and packaging layout is important for maintaining clarity while still creating a distinctive and premium finish. Our team reviews each packaging design carefully during proofing to help ensure foil placement works effectively across the final structure.
Why Matt Lamination is Required
All foil-printed packaging is finished with a matt laminate across the outer packaging surface. This creates a smooth, consistent foundation for metallic foil application, helping ensure clean foil detail, reliable adhesion, and accurate reproduction throughout production.
The laminated surface also helps maintain cleaner foil edges and more consistent visual results across packaging panels, folds, and structural layouts, supporting a more refined finished appearance throughout the packaging design.
Matt lamination additionally helps protect the outer packaging from scuffing, marking, and general handling during retail display, shipping, and customer use, while giving the finished packaging a smoother and more premium feel in hand.
Fast and Reliable Delivery
Once your proof is approved, your order moves straight into production based on the turnaround times selected at checkout. Most foil orders are printed and dispatched within a few working days of proof approval.
We work with trusted delivery partners to ensure reliable shipping, with the majority of mainland UK orders arriving within 1 working day of dispatch at a cost of £7.95 + VAT. If you’re outside of mainland UK, delivery can take anywhere between 2-5 working days, with a minimum delivery charge of £12.95 + VAT.
For more information about our turnaround times and delivery prices, head across to our dedicated delivery and return information hub.
Every Order Checked by Hand
Foil printing requires a high level of accuracy, which is why every order is checked by a member of our quality control team before dispatch.
We produce additional sheets during each run (we call them ‘overs’), allowing our team to remove any setup sheets or imperfect prints during our strict quality control process. This ensures that only the final, approved prints arrive at your door.
Proofing and Artwork Support
Before printing, you’ll receive a digital proof for approval. This is where we get your artwork ready for print, email your final proof and highlight any potential issues we spot during the pre-press stage. Our team pays special attention to bleed, safe zones, and any areas where foil may affect fine detail or small text.
Careful review at this stage is crucial and helps avoid delays, ensuring the final result matches expectations.
If something isn’t right, contact us with your order details and a description of the issue. Our team will review this and confirm the next steps.
Where a fault is identified on our side, we will arrange a reprint as quickly as possible.
Working With You to Get it Right
Foil printing is a specialised process, and some designs may require adjustment to achieve the best result. Where this happens, we’ll always explain the issue and advise on the most effective solution.
We aim to ensure you’re happy with our entire process, from placing your order to receiving your prints.
TheFoilPrintingCo founder and Managing Director Liam Smith has close to 20 years of experience in the print industry. His expertise spans print production, specialist finishing methods, and the commercial aspects of modern printing. After launching TheFoilPrintingCo as a home-based start-up in 2007, Liam developed a strong practical understanding of the industry, bringing valuable knowledge and real-world insight to every article he produces.
Can I Put Foil on the Inside and Outside of My Packaging?+
Metallic foil is applied to the exterior surfaces of our custom packaging, where it can be used to highlight logos, typography, borders, patterns, and other branded design elements. Foil can be applied across multiple exterior panels, allowing anything from subtle branding through to larger, more decorative foil layouts.
Currently, foil is applied to the outside of the packaging only and is not available on internal surfaces. The amount of foil used is largely determined by the design itself, although many brands find that using foil selectively creates stronger contrast and helps key branding elements stand out more clearly.
If you're unsure how much foil to use, our team can review your artwork during proofing and advise on approaches that balance visual impact, readability, and overall presentation.
You can also explore our packaging templates to see how different structural layouts impact foil placement, panel design, and overall packaging presentation before preparing your artwork.
How Do I Know Which Packaging Style Is Right for My Product?+
The most suitable packaging style depends on the size, shape, weight, and intended use of your product. Some packaging formats, such as window boxes and hang boxes, are designed to maximise product visibility and retail impact, while others, including drawer boxes and boxes with lids, are better suited to premium presentation, gifting, and creating a more memorable unboxing experience.
When choosing your packaging, it's important to consider how the product will be presented, displayed, and handled by customers. Factors such as product dimensions, weight, retail requirements, and branding objectives can all influence which packaging structure is most appropriate.
Our packaging is designed for product presentation rather than protective shipping. For products that are wet, leak-prone, or sensitive to moisture, we recommend using an appropriate inner liner, protective sleeve, or sealed bag to help protect both the product and the packaging itself.
Is Foil Packaging Safe for Food, Cosmetics, and Other Products?+
Our custom foil packaging is commonly used for cosmetics, candles, gifting, branded merchandise, subscription boxes, playing cards, and a wide range of retail products.
However, our packaging is produced within a commercial print manufacturing environment rather than a food-safe production facility. As a result, products intended for direct food contact should be placed within a suitable inner wrapper, liner, pouch, or separate product container before being housed within the packaging.
The same principle may apply to cosmetics, pharmaceuticals, supplements, and other products where additional protection, hygiene, or regulatory requirements need to be considered. In these cases, the packaging typically acts as the outer presentation packaging rather than the primary product container.
Do Packaging Boxes Arrive Flat or Ready Assembled?+
Your custom foil packaging is supplied flat and ready for assembly. Double-sided tape is applied during production where required, allowing the backing strip to be removed and attached to the corresponding panel to complete the build.
Supplying packaging flat helps reduce storage space requirements while making larger quantities easier to handle and distribute.
Assembly requirements vary between packaging styles, but most formats can be constructed quickly without specialist equipment.
Can I Use My Own Packaging Template or Box Design?+
You can supply your own packaging artwork, box design, packaging template, or box net for production if you prefer. Some customers work with their own designers and provide fully prepared files, while others use our packaging templates as a starting point for creating artwork. Both approaches can produce excellent results when prepared correctly.
Before production begins, all supplied artwork is reviewed by our pre-press team to ensure it is suitable for the print and foil processes. This allows us to identify any technical issues relating to foil placement, bleed, safe areas, or structural alignment before the packaging enters production. Once the artwork has been reviewed, we'll provide a digital proof for your approval before moving into production.
If you don't already have a packaging template, you can explore our packaging templates to find the appropriate format for your chosen packaging style. These templates are designed to help you position artwork correctly, understand how the finished packaging will be assembled, and prepare production-ready files with confidence.
Can I Put Foil on the Inside and Outside of My Packaging?
How Do I Know Which Packaging Style Is Right for My Product?
Is Foil Packaging Safe for Food, Cosmetics, and Other Products?
Do Packaging Boxes Arrive Flat or Ready Assembled?
Can I Use My Own Packaging Template or Box Design?
Metallic foil is applied to the exterior surfaces of our custom packaging, where it can be used to highlight logos, typography, borders, patterns, and other branded design elements. Foil can be applied across multiple exterior panels, allowing anything from subtle branding through to larger, more decorative foil layouts.
Currently, foil is applied to the outside of the packaging only and is not available on internal surfaces. The amount of foil used is largely determined by the design itself, although many brands find that using foil selectively creates stronger contrast and helps key branding elements stand out more clearly.
If you're unsure how much foil to use, our team can review your artwork during proofing and advise on approaches that balance visual impact, readability, and overall presentation.
You can also explore our packaging templates to see how different structural layouts impact foil placement, panel design, and overall packaging presentation before preparing your artwork.
Exceptional service from the team and beautiful pr...Exceptional service from the team and beautiful product delivered on time. I would certainly order again and highly recommend to others. Thank you
Christiana Sharp
★★★★★
I had an amazing experience with The Foil Printing...I had an amazing experience with The Foil Printing Co. The process was easy and fast. They had some initial concerns over my files, not because they couldn't do it, but they were worried it wouldn't look good. I talked to a real person about it through email and was able to fix the files per their suggestions. They even offered to test print to make sure the color was right for me! I'm so glad they reached out, because my bookmarks turned out perfect! I will always go back to them for all my foil needs!
Gary Seaward
★★★★★
The foil prints are amazing.... but I wish they'd...The foil prints are amazing.... but I wish they'd switch from Parcelforce who are TERRIBLE!
Joshua Harris
★★★★★
Can’t say enough good about this company. I had an...Can’t say enough good about this company. I had an issue with my order and they made it right without question. 10/10
Gavin
★★★★★
A great experience from start to finish. From the...A great experience from start to finish. From the initial enquiry to creating the design and now taking delivery of the final product. Just brilliant!
John Dittmer
★★★★★
Affordable and great quality. Fast as well.
Xin yu Zhang
★★★★★
Broc Sewell
★★★★★
Very good customer service and a truly wonderful...Very good customer service and a truly wonderful, premium product (I purchased the foiled bookmarks). Highly recommend.
Erin Sleater
★★★★★
We've used foil printing co for our custom office...We've used foil printing co for our custom office greeting cards for years now, and we're always impressed by their quality and amazing customer service. Will definitely be back as soon as we need a new order!
Kevin Spiegelberg
★★★★★
Beautiful pieces, so thrilled at the quality. Will...Beautiful pieces, so thrilled at the quality. Will definitely use them again.
Shannon Fitzgerald
★★★★★
Judy Rivera
★★★★★
Always great quality and service and I absolutely...Always great quality and service and I absolutely LOVE working with staff!! Not only is the quality great but they've worked with me and my deadlines on numerous occasions.
Bridgetebakerwrites Author
★★★★★
When I like something, I use them again. I have no...When I like something, I use them again. I have now ordered bookmarks (foiled) from them five times, and I have been happy with them every single time. They are easy to work with and helpful. The bookmarks also come to the USA much faster than you'd expect from a country in europe, and I had no tariff issues.
Barbara Dabrowska
★★★★★
Great service, quick delivery and beautiful produc...Great service, quick delivery and beautiful products!
Adam Keyes
★★★★★
Incredible work from the Foil Printing Co. They sp...Incredible work from the Foil Printing Co. They spent the time with us to make sure our invitations were perfect. Through many iterations and wonderful communication, we are THRILLED with the results. I highly recommend TFPCo. if you need some custom foiled pieces!
Nailchemy UK
★★★★★
100% would recommend as they are so professional i...100% would recommend as they are so professional in all aspects of what they do, the quality of finish is second to none and their turnaround times on projects is so fast they really make ordering so easy and stress free.
Bridget Baker
★★★★★
Ordered two different sets of foiled bookmarks. It...Ordered two different sets of foiled bookmarks. It was easy to place and order, and they actually came really fast. I was a little nervous ordering from the UK since I’m in the US, but it was great! Already placed another order ❤️ I got copper and holo foil and both were awesome
Jason Kobishop
★★★★★
Great pricing, great quality, and great customer s...Great pricing, great quality, and great customer service. Already on my third order and will keep coming back for more.
Mark Porter
★★★★★
As a repeat customer located in Canada, I can conf...As a repeat customer located in Canada, I can confidently say The Foil Printing Co. continues to impress me with every order. They truly outshine many of the online print services available to me locally. What keeps me coming back is the production quality — absolutely top-tier and second to none. The service is incredibly helpful and responsive, making the entire experience seamless. Their self-serve online ordering app is intuitive and easy to use. The wide range of available finishes really makes my business cards stand out — the results always look premium and polished. Highly recommended!
Kathy Guy
★★★★★
Fantastic product, awesome quality, great service...Fantastic product, awesome quality, great service and excellent communication. I'm so happy I found you to support our executive business needs and tastes.
Helpful Blogs
If you’d like additional guidance before ordering, the articles below cover everything from packaging artwork setup and proofing through to how metallic foil is applied during production, based on the most common questions we receive from packaging customers.
Learn more about the foil printing process and how metallic finishes can enhance packaging presentation and brand perception
Related Products
If you’re producing custom foil packaging, you may also want to explore additional products designed to support branded presentation, promotional campaigns, retail packaging, and customer experience.
Create a polished first impression with custom foil presentation folders, ideal for proposals, welcome packs, press kits, and branded document storage.
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